{"id":1425,"date":"2011-10-10T11:00:13","date_gmt":"2011-10-10T10:00:13","guid":{"rendered":"http:\/\/www.idenk.co.uk\/blog\/?p=1425"},"modified":"2011-10-09T19:06:12","modified_gmt":"2011-10-09T18:06:12","slug":"marketing-in-the-first-person","status":"publish","type":"post","link":"http:\/\/www.idenk.com\/blog\/marketing-in-the-first-person\/","title":{"rendered":"Marketing in the first person"},"content":{"rendered":"<p>Have you noticed how products have started talking to us?\u00a0\u00a0 <a rel=\"2nofollow&quot;\" href=\"http:\/\/m.guardian.co.uk\/lifeandstyle\/2011\/sep\/25\/brands-when-familiarity-breeds-contempt?cat=lifeandstyle&amp;type=article\">Eva Wiseman <\/a>did in The Observer.<\/p>\n<p>We note this style of blurb too on Brewdog beers and even Method cleaning products.<\/p>\n<p>Does this irritate you like it did Eva?<\/p>\n<p>What sort of relationship do you want with Brands?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you noticed how products have started talking to us?\u00a0\u00a0 Eva Wiseman did in The Observer. We note this style of blurb too on Brewdog beers and even Method cleaning products. Does this irritate you like it did Eva? What sort of relationship do you want with Brands?<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[22],"_links":{"self":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/1425"}],"collection":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/comments?post=1425"}],"version-history":[{"count":3,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/1425\/revisions"}],"predecessor-version":[{"id":1433,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/1425\/revisions\/1433"}],"wp:attachment":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/media?parent=1425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/categories?post=1425"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/tags?post=1425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}