Every improvement involves change but not every change is an improvement.<\/p>\n
Travelling a lot by train, the national rail enquiries website is an invaluable source of train time information. The simple interface worked well and with a few clicks you had all the details you needed.<\/p>\n
Now they’ve changed it as part of a revamp to the site. The result? It may look a bit better (can a train timetable site ever look cool?) but it’s clunkier as the text in the search boxes isn’t automatically over-typed, the drop down menus are\u00a0slower and it’s not as easy just to get train times for today.<\/p>\n
Why make life harder for customers? At the very least, make sure some of the\u00a0team\/web designers\/public compare how it works before and after to be absolutely sure it’s as good as before.<\/p>\n
Contrast that with Ocado online shopping. They make regular tweaks to the site and every one manages to make it easier and more satisfying to shop with them.<\/p>\n
It’s a lesson for us all. Whatever the reasons you embark on making a change, make sure it ends up as something customers will agree is an improvement.<\/p>\n
I’m off now to get the 0943.<\/p>\n","protected":false},"excerpt":{"rendered":"
Every improvement involves change but not every change is an improvement. Travelling a lot by train, the national rail enquiries website is an invaluable source of train time information. The simple interface worked well and with a few clicks you had all the details you needed. Now they’ve changed it as part of a revamp […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26],"tags":[29,79,67,43],"_links":{"self":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/184"}],"collection":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/comments?post=184"}],"version-history":[{"count":3,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/184\/revisions"}],"predecessor-version":[{"id":187,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/184\/revisions\/187"}],"wp:attachment":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/media?parent=184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/categories?post=184"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/tags?post=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}