{"id":2357,"date":"2013-06-18T11:00:40","date_gmt":"2013-06-18T10:00:40","guid":{"rendered":"http:\/\/www.idenk.com\/blog\/?p=2357"},"modified":"2013-06-17T17:08:57","modified_gmt":"2013-06-17T16:08:57","slug":"a-brand-is","status":"publish","type":"post","link":"http:\/\/www.idenk.com\/blog\/a-brand-is\/","title":{"rendered":"A brand is&#8230;"},"content":{"rendered":"<p>A brand is (at its core)\u2026a promise. What is it you or your product commit to doing for, or adding to, someone\u2019s life?<\/p>\n<p>We like this actual stated \u2018promise\u2019 on the contact card for our local noodle bar:<\/p>\n<p>\u201c to serve great tasting noodles, in generous portions, using high quality ingredients and outstandingly fresh produce, giving our customers outstanding value for money each and every time.\u201d<\/p>\n<p>And like the way the manager responds to even <a href=\"http:\/\/www.tripadvisor.co.uk\/ShowUserReviews-g186225-d802298-r142233632-Dojo-Cambridge_Cambridgeshire_England.html\" rel=\"nofollow\">critical reviews<\/a>&#8230;all part of the promise\u2026<\/p>\n<p>Makes me want to go back soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A brand is (at its core)\u2026a promise. What is it you or your product commit to doing for, or adding to, someone\u2019s life? We like this actual stated \u2018promise\u2019 on the contact card for our local noodle bar: \u201c to serve great tasting noodles, in generous portions, using high quality ingredients and outstandingly fresh produce, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[148,128],"tags":[50,64,69],"_links":{"self":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/2357"}],"collection":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/comments?post=2357"}],"version-history":[{"count":4,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/2357\/revisions"}],"predecessor-version":[{"id":2366,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/2357\/revisions\/2366"}],"wp:attachment":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/media?parent=2357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/categories?post=2357"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/tags?post=2357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}