{"id":334,"date":"2010-05-07T11:00:51","date_gmt":"2010-05-07T10:00:51","guid":{"rendered":"http:\/\/www.idenk.co.uk\/ideasdigest\/?p=334"},"modified":"2010-10-04T09:49:49","modified_gmt":"2010-10-04T08:49:49","slug":"be-careful-who-you-lend-your-brand-to","status":"publish","type":"post","link":"http:\/\/www.idenk.com\/blog\/be-careful-who-you-lend-your-brand-to\/","title":{"rendered":"Be careful who you lend your brand to"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-335\" title=\"BP\" src=\"http:\/\/www.idenk.co.uk\/blog\/wp-content\/uploads\/2010\/05\/BP-300x125.jpg\" alt=\"BP\" width=\"300\" height=\"125\" srcset=\"http:\/\/www.idenk.com\/blog\/wp-content\/uploads\/2010\/05\/BP-300x125.jpg 300w, http:\/\/www.idenk.com\/blog\/wp-content\/uploads\/2010\/05\/BP.jpg 845w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>First, the Texas oil refinery disaster.\u00a0 Now the Gulf of Mexico.\u00a0 BP&#8217;s brand risks freefall.\u00a0<\/p>\n<p>Before the merger with Amoco, BP was renowned for its progress with safety and ethics.\u00a0 Its late &#8217;90s approach to managing corporate memory and knowledge was world-leading.<\/p>\n<p>Now, we see how easily culture can move (for worse, as well as better).\u00a0 And the risk that takeovers have for\u00a0the parent company.\u00a0<\/p>\n<p>The wider lesson?\u00a0 Who do you give your personal brand to?\u00a0 What might a poorly managed alliance do to you, your team or your organisation?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First, the Texas oil refinery disaster.\u00a0 Now the Gulf of Mexico.\u00a0 BP&#8217;s brand risks freefall.\u00a0 Before the merger with Amoco, BP was renowned for its progress with safety and ethics.\u00a0 Its late &#8217;90s approach to managing corporate memory and knowledge was world-leading. Now, we see how easily culture can move (for worse, as well as [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[64,21,97,45],"_links":{"self":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/334"}],"collection":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":12,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/334\/revisions"}],"predecessor-version":[{"id":619,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/334\/revisions\/619"}],"wp:attachment":[{"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/categories?post=334"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/tags?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}