{"id":1155,"date":"2011-06-20T11:00:20","date_gmt":"2011-06-20T10:00:20","guid":{"rendered":"http:\/\/www.idenk.co.uk\/blog\/?p=1155"},"modified":"2011-06-16T07:31:20","modified_gmt":"2011-06-16T06:31:20","slug":"interesting-turn-of-phrase","status":"publish","type":"post","link":"https:\/\/www.idenk.com\/blog\/interesting-turn-of-phrase\/","title":{"rendered":"Interesting turn of phrase"},"content":{"rendered":"

One of\u00a0our team pointed this out…<\/p>\n

In keeping with a positive theme at Apple’s retail stores,<\/p>\n

those who hold the title of\u00a0 “Genius”\u00a0 are reportedly told to say<\/p>\n

“as it turns out”<\/p>\n

rather than use the word<\/p>\n

“unfortunately”.<\/p>\n

This choice of language is intended to sound less negative for situations when a Genius cannot solve a customer’s problem.<\/p>\n

Might you try that?<\/p>\n","protected":false},"excerpt":{"rendered":"

One of\u00a0our team pointed this out… In keeping with a positive theme at Apple’s retail stores, those who hold the title of\u00a0 “Genius”\u00a0 are reportedly told to say “as it turns out” rather than use the word “unfortunately”. This choice of language is intended to sound less negative for situations when a Genius cannot solve […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[128],"tags":[69,93],"_links":{"self":[{"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/1155"}],"collection":[{"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":2,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/1155\/revisions"}],"predecessor-version":[{"id":1162,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/1155\/revisions\/1162"}],"wp:attachment":[{"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/categories?post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/tags?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}