We have noted before the more informal style of marketing (http:\/\/www.idenk.co.uk\/blog\/?p=1425 ) that seems all the rage<\/p>\n
How chatty is your brand online (both on web pages, emails and messages) \u2013 and that might mean you (ie you as a brand \u2013 even in a charity or not for profit organisation)<\/p>\n
What about this I just received following cashing in a voucher when switching to a greener energy supplier:<\/p>\n
\u201cHello Phil
\nWelcome to XXXXX Wines, and thank you for giving us a try.<\/p>\n
Before you get started, we want to be totally honest with you. There might be some wines in your case you don’t enjoy.<\/p>\n
Not because they’re bad wines. Just because we all have different tastes. That’s the lovely thing about wine!<\/p>\n
We only want you to pay for wines you love<\/p>\n
So if you do come across a wine that isn’t for you, then please call and we’ll put the money back in your account. Then you can spend it on some wine you DO love.<\/p>\n
Plus… if you do decide to come back for more, we’ll make sure you never drink a dud bottle of wine again, scout’s honour.<\/p>\n
So happy drinking, and please don’t be shy<\/p>\n
We won’t be offended. We would much rather you told us, so we can get it right.<\/p>\n
Just call us and ask for your Wine. They’re lovely, friendly people and they know our wines inside out!<\/p>\n
Best Wishes\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
We have noted before the more informal style of marketing (http:\/\/www.idenk.co.uk\/blog\/?p=1425 ) that seems all the rage How chatty is your brand online (both on web pages, emails and messages) \u2013 and that might mean you (ie you as a brand \u2013 even in a charity or not for profit organisation) What about this I […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26,1],"tags":[69],"_links":{"self":[{"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/1618"}],"collection":[{"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/comments?post=1618"}],"version-history":[{"count":3,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/1618\/revisions"}],"predecessor-version":[{"id":1622,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/1618\/revisions\/1622"}],"wp:attachment":[{"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/media?parent=1618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/categories?post=1618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/tags?post=1618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}