{"id":221,"date":"2010-03-25T18:04:45","date_gmt":"2010-03-25T18:04:45","guid":{"rendered":"http:\/\/www.idenk.co.uk\/ideasdigest\/?p=221"},"modified":"2014-06-10T08:54:55","modified_gmt":"2014-06-10T07:54:55","slug":"polaroid-passions","status":"publish","type":"post","link":"https:\/\/www.idenk.com\/blog\/polaroid-passions\/","title":{"rendered":"Polaroid passions"},"content":{"rendered":"<p>We were dismayed a couple of years ago to learn that Polaroid instant cameras were being discontinued and the special film for them was going\u00a0out of production. So we&#8217;re delighted that a new consortium has <a title=\"The Impossible Project\" href=\"http:\/\/www.the-impossible-project.com\/\" target=\"_blank\">brought them back to life<\/a>.<\/p>\n<p>I remember when my parents bought one\u00a0like this\u00a0around 1975. The magic of the film coming out immediately followed by\u00a0putting it in a metal jacket to warm under your armpit to help it develop (the instruction booklet told you to). It was leading-edge for its time.<\/p>\n<p>Amazingly, they are still hugely popular more than 40 years after being launched.<\/p>\n<p>Why? The quirkiness of how\u00a0you use it, the\u00a0look and feel of the paper, the white border around the picture, the\u00a0way the image emerges in front of your eyes, the fact that you have something\u00a0permanent in your hands (would you rip a photo up as easily as\u00a0delete a digital one?).<\/p>\n<p>Photographers, artists and designers experiment with heat or chemicals to create interesting effects as the picture develops. They are de rigueur for certain fashionistas in the media industries. We even take them to client events as everyone\u00a0enjoys using them to help build a record of the time together.<\/p>\n<p>It&#8217;s not easy to come up with products and services that will command this amout of affection and loyalty across generations (people will now pay for film that costs more than \u00a31 per shot). But the passion around Polaroid can inspire us to be different, to be useful, to be memorable and to offer some fun.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We were dismayed a couple of years ago to learn that Polaroid instant cameras were being discontinued and the special film for them was going\u00a0out of production. So we&#8217;re delighted that a new consortium has brought them back to life. I remember when my parents bought one\u00a0like this\u00a0around 1975. The magic of the film coming [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[67,56,177,87],"_links":{"self":[{"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/221"}],"collection":[{"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/comments?post=221"}],"version-history":[{"count":17,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/221\/revisions"}],"predecessor-version":[{"id":2658,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/posts\/221\/revisions\/2658"}],"wp:attachment":[{"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/media?parent=221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/categories?post=221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idenk.com\/blog\/wp-json\/wp\/v2\/tags?post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}