Practising what is preached for peak performance

5 steps to manage the values gap in organisational life

"Those are my principles. If you don't like them I have others." Groucho Marx

It is summer 2001. Fortune magazine has tipped a company as one of its top 10 stocks to last the forthcoming decade. The company has already won a string of awards, including Fortune's "America's Most Innovative Company" for the previous 5 years. In 200 it won the Financial Times' "Energy Company of the Year" award and "boldest Successful Investment Decision". It is ranked as America's seventh largest corporation by revenue. It is supported by two huge professional services firms - both McKinsey and Anderson earn tens of millions of dollars a year helping this company develop, achieve and record its strategy.

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