We have noted before the more informal style of marketing (http://www.idenk.co.uk/blog/?p=1425 ) that seems all the rage
How chatty is your brand online (both on web pages, emails and messages) – and that might mean you (ie you as a brand – even in a charity or not for profit organisation)
What about this I just received following cashing in a voucher when switching to a greener energy supplier:
“Hello Phil
Welcome to XXXXX Wines, and thank you for giving us a try.
Before you get started, we want to be totally honest with you. There might be some wines in your case you don’t enjoy.
Not because they’re bad wines. Just because we all have different tastes. That’s the lovely thing about wine!
We only want you to pay for wines you love
So if you do come across a wine that isn’t for you, then please call and we’ll put the money back in your account. Then you can spend it on some wine you DO love.
Plus… if you do decide to come back for more, we’ll make sure you never drink a dud bottle of wine again, scout’s honour.
So happy drinking, and please don’t be shy
We won’t be offended. We would much rather you told us, so we can get it right.
Just call us and ask for your Wine. They’re lovely, friendly people and they know our wines inside out!
Best Wishes”
