Further to our last blog…

In both surveys and invite letters we are keen to ensure the language is clear. Do you know the fog index? We find that helpful as a formulae and set of principles. We always like to pilot survey questions to check the meaning we have in asking questions is understood by others. The more international or diverse the group the more important simple text and checking it out becomes.

And also how friendly is your language too? How informal are the words you use? This links to the idea of chatty brands …though there is a balance between naff and natural… endearing and downright irritating.

Happy experimenting – and editing!

Tags: communication