Cultural insight interventions: when start ups level down it helps the rest of us see how to aim high

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This year we have seen Airbnb seeking to shift the culture of the world whilst Uber get into bother about its internal culture .

Getting the culture of start-ups right is increasingly discussed – this list of things to watch out for has resonated for many on one social media platform.

The culture of a business or charity is formed in its early days – often around the behaviours of its founders and the way other colleagues respond to it, and that normally involves acceptance or leaving. The truth is that once a culture of an enterprise is formed, it is very, very hard to shift it.

So getting it right at the start is key – and not just for start-ups in the sharing economy.

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