Deciding that something or someone has given you “great service” is a function of what you need and your expectation of what will be delivered.

Take this recent example in a hotel – would it equate to great service for you?

1) a lovely view from bedroom desk

2) shabby hall carpets and decoration

3) a quiet room

4) no way to get a drink or piece of fruit at 3am

5) a proper, comfortable, office chair at the writing desk

The trouble is, expectations can vary and needs can be unique.

So, how can you be sure that you’re delivering great service to your customers?

Tags: brand, quality, service