Tag: change

Got the message?

Do No Comments

The election is on and the campaigning has started. All the parties are keen to get their message across in the hope that we’ll vote for them.

Are we listening? Do we really take in what they have to say? Is the steady stream of ‘communication’ having any effect on what we think? Or what we will do on May 6th?

This is the common challenge of persuasion – how do you know that people have heard you, that you’re changing minds, getting them to act on what you tell them?

There are four stages to go through:

– they have to take in the information you’re giving them
– they have to understand what that information means
– they have to work through how it applies to them
– they have to act as a result of that.

How do you test each stage?

– ask them to replay back what you’ve told them in their own words (receiving)
– get them to explain to others what it means (understanding)
– challenge them to say how things will be different (believing)
– hold the mirror up to their language/behaviours/work/voting/etc (acting)

Whatever your own campaign is, you can use these too.

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Selling science sustainably

Reflect No Comments

The New Scientist magazine offers some interesting observations on the recent debate about climate change science in its lead editotrial (http://www.newscientist.com/article/mg20527492.500-honesty-is-the-best-policy-for-climate-scientists.html) and main article (http://www.newscientist.com/article/mg20527493.700-can-we-trust-the-ipcc-on-the-big-stuff.html?full=true). These:

– reaffirm the basic conclusions of the science on the causes of climate change

– propose sustainability as the big overarching theme of our time (of which climate is a part)

– warn  against an ‘anti-human stance’

– insist that the scientific and public debate should be balanced with all evidence given fair weighing and treatment (and that doom mongering has the opposite effect to that desired by those who do it)

– highlight that governments wanting detailed forecasts of the possible impacts on their own countries has led to many questionable forecasts of what climate change will lead to (especially short-term over the next 10-20 years)

– take a positive view of the Earth’s ‘nine lives’  in being able to accommodate mankind (even though the article points out that three of the boundaries have been crossed already).

It’s a shift from a lot of the positioning and language around selling the science of climate change and sustainability that has been to the fore over the last few years.

Most of the thinking around helping humans change (whether as individuals or for organisational life) stress the need both to understand what is really going on now and to find a positive way to plan for the future.

It’s a message for us all in everything we do to be honest about what we know, what we don’t know, what we think might happen and what we can start to do to make things different.

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Make sure your change is an improvement

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Every improvement involves change but not every change is an improvement.

Travelling a lot by train, the national rail enquiries website is an invaluable source of train time information. The simple interface worked well and with a few clicks you had all the details you needed.

Now they’ve changed it as part of a revamp to the site. The result? It may look a bit better (can a train timetable site ever look cool?) but it’s clunkier as the text in the search boxes isn’t automatically over-typed, the drop down menus are slower and it’s not as easy just to get train times for today.

Why make life harder for customers? At the very least, make sure some of the team/web designers/public compare how it works before and after to be absolutely sure it’s as good as before.

Contrast that with Ocado online shopping. They make regular tweaks to the site and every one manages to make it easier and more satisfying to shop with them.

It’s a lesson for us all. Whatever the reasons you embark on making a change, make sure it ends up as something customers will agree is an improvement.

I’m off now to get the 0943.

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How soon do you want your new hedge?

Reflect No Comments

At the start of 2010 you might be thinking about trying to change some of the ways your organisation or team is structured or how it works. One of your choices is how fast to try and do this.

Flicking through a gardening magazine this weekend, I spotted adverts from four separate companies for instant hedges. Rather than going for small plants and waiting a few years for them to grow, you can now buy fully-grown hedges 4, 6 or even 12 feet high. The most hi-tech solutions involve delivering the hedges in sophisticated troughs that are placed straight into the ground. So you can go from bare ground in the morning to something that look like Hampton Court maze in the afternoon. This has a lot of appeal – if you have the money and are prepared to take the risk that the final outcome will be just as you want it to be.

The alternative is to take your time. Do things more slowly. Plant things small and see how they take – do they grow and flourish straight away or do they need more light and feeding? As it all takes shape in front of you, you still have the chance to move things around. It’s a more experimental approach – the final outcome emerges over time.

But this way probably asks more of you as an individual. You need perseverance (because some plants will die or need a lot of care) and you need patience (it takes 5-10 times longer than instant hedging). You also need to be positive about what you’re doing – who can create a beautiful garden over a number of years without having lots of passion and enjoyment along the way?

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Familiar and fresh?

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A cold winter morning. Queue for coffee at the AMT concession in the railway station.  In front the person asks for “a small cappuccino to take away” .  They only do one size and only takeaway.  The person after me says “a cappuccino with sweeteners”.  “We only do one size, and do you have your own sweetener for us to add?”.  Me: “A cappuccino, no sugar, with chocolate sprinkles”.  “OK, coming up.”

Not clever.  Just, I have been trained.  I know the ritual.  Familiarity breeds easy. But ingrained rituals can hinder innovation.  Keeping the familiarly/freshness balance alive is key.

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Today : tomorrow

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Climate change / The Hybrid Car / Global warning / Renewable electricity   :    the possibilities beyond Peak Oil.

Patient demands / The best of medical practice /  Government targets / Compassion  :   The potential beyond today’s reality.

Challenge / Response / Change / Hope   :   The solutions a problem can create.

The old ways /  The Demand for new solutions /  Anxiety and Pain / Ideas and Acceptance   :   Something new and better will come.

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