Your customer’s X Factor?
Think No CommentsSting has stung in his critique of The X Factor as “televised Karaoke – and just a soap opera”: http://news.bbc.co.uk/1/hi/8355611.stm.
The programme is definitely more to do with panto and people than performing music. But, and this is a big but, it engages and entertains – as well as discourages and mocks.
What is it that would engage your users, customers and clients? How does that compare with what you want to provide?