Tag: Sting

Your customer’s X Factor?

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Sting has stung in his critique of The X Factor as “televised Karaoke – and just a soap opera”: http://news.bbc.co.uk/1/hi/8355611.stm.

The programme is definitely more to do with panto and people than performing music.  But, and this is a big but, it engages and entertains – as well as discourages and mocks.

What is it that would engage your users, customers and clients?  How does that compare with what you want to provide?

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