If you believe Paul McKenna, learning to eat differently is more important than dieting or avoiding certain foods in losing weight. 

Nigella Lawson says that shopping is more important than cooking in entertaining well.  

In business, how we talk about things is probably more important than what we write.  What we ask, more important than what we say.  What we notice, more important than what we make. 

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Tags: choice, leadership, management, thinking