Well, what can we learn from Andy Murray’s win at Wimbledon – and the renewal of his reputation over the last few years?

1) He had a natural talent and temperament – but that wasn’t enough.

2) He kept trying – determination and a desire to win shone though (though he seemed diffident early on once he withdrew a bit, after early brushes with a carnivorous media)

3) He didn’t let the early tragedy and trauma in his life hold him back – maybe it was a driver? Or maybe well dealt with?

4) He surrounds himself with good people – from family and long standing friends to a team of specialist to increase his fitness, focus and popularity.

5) He has taken his natural skill and added personal training to create supreme physical fitness, to boost that talent with strength and stamina.

6) He has added PR advice – to secure the right interviews, documentaries, appearances, photo shoots.

7) He chose a new coach who knows all too well the journey and who through this empathy and reputation has helped rein in his negative emotions.

8) He can play the inner game as well as the physical one – and he has learnt to do that, it wasn’t there innately, as it isn’t for most of us.

9) He has shown you can turn around your public persona and popularity – he is now a national treasure (and actually was a year ago, after sharing his emotions and thoughts on failure in the speeches on centre court). Like Camilla and David Beckham before him, he shows you can change how others see you.

10) The relationships between the on court competitors is cordial, warm and respectful , after years on the circuit together – a nice illustration of the ideal balance between collaboration and competition in many industries.

Which do you think is the most important? I am not sure…like success in many sports lots of little changes can amount to a breakthrough – actually by being just slightly better than your opponent is enough (a shot here, a second there). But, if I had to choose one, it would be 4 – the team – as they has helped with most of the others (especially 5-9).

Tags: behaviour, Teams