Do you like brands?

No, not just D&G or Gucci or Louis Vuitton…but John Lewis, Oxfam, Amnesty International, IPCC…

Is the gap they fill a sign of a weak ego and co-dependency?  Or is it a deeper connection in terms of fashion or philosophy?

It seems most of us love some brands – commercial or charitable.  We endow them with properties in response to the promise of improvement and fulfilment they offer us.

In a world where status is increasingly less due to our born class position (as that can change) or cultural appreciation (high and low art are blended and enjoyed in surprising places and ways), the brands we consume and the identities we construct matter like never before.

Tags: brand