Many companies are serious about their social responsibility…but find it hard to get to level 3 of this model:

1. Offering funding or staff time to worthy charitable projects

2. Entering into partnerships with social enteprises

3. Integrating ethical values (such as promoting biodiversity) into the heart of business decisions and reward structutures.

 Practising what is preached matters, it really does – see www.idenk.co.uk/values

Tags: Decision-making, responsibility, values