Are you good at spotting trends?

Being perceptive in seeing new things take shape – shifts in behaviour, changes in consumption, altering of attitudes – is a useful skill. And might make you more interesting at dinner parties. So it’s worth practicing.

Here’s a trend to get started on. Have you noticed that, for about a year, men in high-end fashion shoots have frequently had a hair parting and semi-slicked down hair?  More widely, however, male fashion still includes the long-standing slightly scruffed up look and, recently, use of a beard. 

Watch to see when (and if) the parting goes mainstream outside of the fashion shoot. You’ll see (in London) a few more younger men with the parted look.  Try counting… 

And see this for a bit on the theory of fashion.

Tags: future, scenarios, trends