Tag: marketing

Viral marketing

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This is the first bit of viral marketing we recall. The clip is now labelled as coming from Pixar, which is where this bit of self-promotion by Navone led him to.

And now this festive one with an ad agencey behind it selling a web product.

A couple of questions:

1) Do the negative comments added by viewers distract or damage the marketers?

2) Where will viral marketing go next?  Flash mobs have been around for a while (probably since Spike Jonze produced ‘Praise You’ for Fat Boy Slim).

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