This is the first bit of viral marketing we recall. The clip is now labelled as coming from Pixar, which is where this bit of self-promotion by Navone led him to.
And now this festive one with an ad agencey behind it selling a web product.
A couple of questions:
1) Do the negative comments added by viewers distract or damage the marketers?
2) Where will viral marketing go next? Flash mobs have been around for a while (probably since Spike Jonze produced ‘Praise You’ for Fat Boy Slim).
