Most charities, hospitals and university departments have a ‘business plan’ and ‘business cases’ these days.

Yes, we know that in many ‘noble purpose organisations’ these trappings of commerce can be disliked and quite a few would agree with the sentiments of the pictured Cambridge academic.

However, what it takes to be ‘business like’ is important if you think things like customer focus, efficiency, rigour, accountability, etc matter in public and charity organisations with finite budgets.

Tags: brand, choices, culture