A brand is (at its core)…a promise. What is it you or your product commit to doing for, or adding to, someone’s life?

We like this actual stated ‘promise’ on the contact card for our local noodle bar:

“ to serve great tasting noodles, in generous portions, using high quality ingredients and outstandingly fresh produce, giving our customers outstanding value for money each and every time.”

And like the way the manager responds to even critical reviews…all part of the promise…

Makes me want to go back soon.

Tags: behaviour, brand, communication