Choosing what to nudge

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paracetamol_smallAustralia is an interesting place with its phrases to encourage personal responsibly (eg “Slip Slap Slop”, “Stop Revive and Survive” and “Get Down Low – Go, Go, GO”) and some regulation (eg cycle helmets).

And then on certain things, the UK has the legal lead. For over a decade it hasn’t been possible to buy Paracetamol in 100 tablet boxes (to reduce inadvertent liver damage from para-suicide…there’s a story around the plot line in TV’s Casualty series if you’re interested).

In Australia, these large-size boxes are still available. Perhaps the different characters of our nations (and the campaigns that have shaped them) are subtly revealed through everyday things like cycling and headaches.

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