Further to a recent post on the (slow) speed of innovation transfer in the hot drinks market, we now find that in the hunt for a great Flat White coffee:

1) lots of places serve a white Americano instead (not the double shot of espresso, in a small cup, topped with velvety milk)

2) Starbucks (perhaps against expectations?) do a good job at it.

Being the biggest doesn’t mean you can’t be the best at ‘stealing with pride’.

Tags: brand, innovation