Fans of Strictly Come Dancing will know how important it is for the celebrity contestants to put on a performance. It’s not just about getting the steps right. You need to get into character. Tell the story with the dance. Remember to smile.
Leadership in business is the same. You need to perform – to act the part. It’s not just about doing or saying the right things technically. Get into the play. Look confident, work on how you come across, even remember to smile!