Toyota’s brand took a hit earlier this year.  However, in developing nations the company reigns supreme (see this photo from a couple of weeks ago in Sabah, Malaysia).

In Asia and Africa the car maker is dominant everywhere.  In these places, you get a sense of why the US manufacturers are so scared of the now largest car company in the world and their most profitable competitor.

The reason Toyota does so well?  Reliability.  Less need for repairs – less to spend on spare parts.

How reliable do your customers find what you give them?

Tags: brand, confidence, photo