Trust in a brand

Personal productivity No Comments

A week on I am still impressed….

Despite the fragility,

Despite the map issues,

Just how many people

We’re willing to buy

The iphone 5.

Sight unseen!

Apple, now that is what I call a trusted brand….

And yet, still…

It isn’t everyone’s ‘cup of tea’

As a customer

As a supplier

As a member of staff.

There is no such thing as perfect.

Stop fretting – being good, or great, to the many (or even the few), might do nicely…

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